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After hearing an ad on Howard Stern's radio show or seeing a schlocky commercial on late-night TV, you might find yourself on Ashley — the premier "dating" website for aspiring adulterers. " Setting up a profile costs nothing and takes about 12 seconds. "Monogamy, in my opinion, is a failed experiment," he declares.

Type in the URL, and as the page loads a gauzy violet backdrop appears with a fuzzy image of a half-dressed couple going at it beyond a hotel doorway. First you check off your availability status: "attached male seeking females," "attached female seeking males," or, even though the concept of the site is that all users are in relationships and therefore equally invested in secrecy, "single female seeking males." Next you're asked for location, date of birth, height and weight, and whether you're looking for something "short term," "long term," "Cyber affair/Erotic Chat," "Whatever Excites Me," and so on. It's unclear if Biderman actually believes this — he's married and has two young kids — but like Hugh Hefner before him the business he has created pretty much requires that he say it.

If you're like me, you choose a handle based on the cupcake you most recently ate — "redvelvet2" — and then shave a few years and pounds off your numbers. Behind his desk, in an office so lacking in embellishment it almost looks like a hastily assembled low-budget film set, is a large flat-screen monitor promoting his company's flagship brand. Have an affair." Businessweek slideshow: CEOs of sex Adultery has been good to Biderman, but defending his product is a full-time job.

Once you provide an e-mail address that your spouse would presumably never have access to, you're thrust into Ashley Madison's low-tech pink and purple interface. The day before our meeting, Ashley Madison had blasted out a press release accusing Fox of refusing to broadcast its Super Bowl commercial.

From there, they came to better understand their customers, especially the reasons they were seeking affairs.

More than a hundred employees later, the staff skews young, with shaggy hipsters occupying the programming stations and more conservative types in the executive wing.

Since the hack last month, Avid Life has indefinitely postponed the adultery site's IPO plans.

Avid values itself at

Avid values itself at $1 billion and reported revenue of $115 million in 2014, up 45 percent from the preceding year.The additional release will likely ratchet up the pressure on Avid Life, which has been quiet about exactly how much and what sort of data was stolen in a breach in July.The company, which also owns websites Cougar and Established Men.com, did not immediately respond to requests for comment.The hackers object to the site's business practices, specifically a "paid delete" option that allows people to pay to remove all their information but, they say, does not actually do that.David Kennedy, founder and security consultant at Trusted Sec, said that the fresh release appears to be authentic.Rizwan Jiwan, the vice-president for product marketing, has an engineering degree and an MBA, and formerly worked at Research in Motion.

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Avid values itself at $1 billion and reported revenue of $115 million in 2014, up 45 percent from the preceding year.

The additional release will likely ratchet up the pressure on Avid Life, which has been quiet about exactly how much and what sort of data was stolen in a breach in July.

The company, which also owns websites Cougar and Established Men.com, did not immediately respond to requests for comment.

The hackers object to the site's business practices, specifically a "paid delete" option that allows people to pay to remove all their information but, they say, does not actually do that.

David Kennedy, founder and security consultant at Trusted Sec, said that the fresh release appears to be authentic.

Rizwan Jiwan, the vice-president for product marketing, has an engineering degree and an MBA, and formerly worked at Research in Motion.

billion and reported revenue of 5 million in 2014, up 45 percent from the preceding year.

The additional release will likely ratchet up the pressure on Avid Life, which has been quiet about exactly how much and what sort of data was stolen in a breach in July.

The company, which also owns websites Cougar and Established Men.com, did not immediately respond to requests for comment.

The hackers object to the site's business practices, specifically a "paid delete" option that allows people to pay to remove all their information but, they say, does not actually do that.

David Kennedy, founder and security consultant at Trusted Sec, said that the fresh release appears to be authentic.

Rizwan Jiwan, the vice-president for product marketing, has an engineering degree and an MBA, and formerly worked at Research in Motion.