Virtual reality, wearable technology and DNA could be future of dating according to a student report from Imperial College Business School.Students from the MSc Management programme were commissioned by relationship website e uk to produce a report on what online dating and relationships could look like by 2040.
Instead of describing yourself in words, ‘matching’ could become even more accurate through tracking people’s behaviour and how they react to different situations.
Physically, devices could track peoples’ actions and find other singles that have a similar lifestyle pattern, tracking data such as the places people go and the activities they do.
A product such as Smart Contact Lenses could track the type of people you look at most frequently when your body produces the signs of attraction.
The report was undertaken by the students for their consulting project, where they are required to work on a real business brief by an external company as part of their degree. Sarah Wilsey, Programme Manager of the MSc Management programme at Imperial College Business School said: “This consulting project with e Harmony demonstrates our students’ ability to take the business knowledge and skills they learn during their degree, such as marketing, strategy and research and apply them to a real business brief.
The students took a creative approach to the project, drawing on both their business skills and knowledge of Imperial College as a global leader in technology and innovation.”“The consulting project is a key part of the MSc Management that allows students to develop hands-on experience, preparing them for a wide range of careers in management, such as consultancy and financial services.”The report predicts that in 25 years the rate at which data can be shared will be so fast that all five human senses could be digitally simulated to create a full-sensory virtual reality.
This would make dating a far more efficient and less time consuming process.A full sensory virtual date would be exactly like a real one, for example a person could hold someone’s hand and even smell their fragrance – but from the comfort of their own home.Advances in wearable technology would allow people to meet in virtual reality from any location around the world.While in recent years DNA research has been cost prohibitive, the price of DNA sequencing has fallen from around £52million in 2003 to £650 today.Greater affordability will allow for more research, and by 2040 people may have a clear understanding of the role our DNA plays in attraction, as part of the ‘matching’ process.The growing ‘hyper-connectivity’ between our everyday devices – known as the ‘Internet of Things’ – together with the prominence of wearable technology, could transform how people meet by 2040.