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leading users to expect WAP to have the performance of fixed (non-mobile) Internet access.BT Cellnet, one of the UK telecoms, ran an advertising campaign depicting a cartoon WAP user surfing through a Neuromancer-like "information space".

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Finally, one can think of WSP initially as a compressed version of HTTP.This protocol suite allows a terminal to transmit requests that have an HTTP or HTTPS equivalent to a WAP gateway; the gateway translates requests into plain HTTP.Multimedia Messaging Service (MMS) is a combination of WAP and SMS allowing for sending of picture messages. It aimed primarily to bring together the various wireless technologies in a standardised protocol.The first company to launch a WAP site was Dutch mobile phone operator Telfort BV in October 1999.Most GSM networks have a wide range of modified processors, but GPRS activation from the network is not generally supported, so WAP Push messages have to be delivered on top of the SMS bearer.

On receiving a WAP Push, a WAP 1.2 (or later) -enabled handset will automatically give the user the option to access the WAP content.

The bottom-most protocol in the suite, the Wireless Datagram Protocol (WDP), functions as an adaptation layer that makes every data network look a bit like UDP to the upper layers by providing unreliable transport of data with two 16-bit port numbers (origin and destination).

All the upper layers view WDP as one and the same protocol, which has several "technical realizations" on top of other "data bearers" such as SMS, USSD, etc.

WAP Push was incorporated into the specification to allow the WAP content to be pushed to the mobile handset with minimum user intervention.

A WAP Push is basically a specially encoded message which includes a link to a WAP address.

Introduced with much hype in 1999, WAP achieved some popularity in the early 2000s, but by the 2010s it had been largely superseded by more modern standards.